Dragon Ball and One Piece Dominating for Toei Animation

Posted on October 30, 2011

Dragon Ball and One Piece are doing some major damage (in a good way) for Toei Animation. Just this week the giant Japanese animation house released it’s earning for the first half of their 2011 fiscal year. From April 2011 to September 2011, 6 months, Toei made $46.74 million United States Dollars (USD) from just One Piece and Dragon Ball Z licensing and video releases! In all of 2010 they made $81.57 million USD from those two franchises in licensing and video releases. At the rate they are currently going, Toei is on pace to make almost $94 million from just two franchises! Below are three tables that break down the numbers for Dragon Ball and One Piece revenues from domestic licensing, the overseas licensing, and overseas video releases. The “all franchises” refers to all the revenue Toei has made in the specific endeavour for all the properties they own in addition to Dragon Ball and One Piece (Sailor Moon, Toriko, Saint Seiya etc).

Domestic (Japan) Licensing

  First Half 2011 First Half 2011 All of 2010 All of 2010
One Piece 2.380 billion yen $31.4 million USD 3.339 billion yen $44.9 million USD
Dragon Ball 148 million yen $1.95 million USD 343 million yen $4.53 million USD
All Franchises 4.74 billion yen $62.51 million USD 8.26 billion yen $109.1 million USD

Overseas Licensing

  First Half 2011 First Half 2011 All of 2010 All of 2010
Dragon Ball 122 million yen $1.61 million 379 million yen $5.00 million USD
One Piece 94 million yen $1.24 million 156 million yen $2.06 million USD
All Franchises   399 million yen $5.26 million USD 604 million yen $7.97 million USD

Overseas Movie/TV/Video Releases

  First Half 2011 First Half 2011 All of 2010 All of 2010
One Piece 427 million yen $5.63 million USD 1.285 billion yen $16.96 million USD
Dragon Ball 372 million yen $4.91 million USD 615 million yen $8.12 million USD
All Franchises 1.27 billion yen $16.78 million USD 2.34 billion yen $30.84 million USD

If the numbers are correct, from all of their franchises and endevours combined in 2010, Toei Animation made a total of $342 million USD (26 billion yen). They project to make $381 million USD (29 billion yen) this year when it’s all said and done! Congrats Toei, keep up the awesome work!